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Facebook Scandal: 5 Key Lessons From Zuckerberg’s Face-Off With Congress

Photo Credit: AFP Mark Zuckerberg was heard by the Congress on 4/10/2018 to talk about the growing concern over data management in Facebook. This session comes after The Times reported that in 2014 contractors and employees of Cambridge Analytica used Facebook to build and sell psychological profiles of American voters. The founder and CEO of READ MORE

3 Facebook Organic Reach Hacks That We Learned From Lewis Howes

Unless you have been living under a rock, by now you know that organic reach is pretty much gone on Facebook. It gets worse when you post a link, oh no, Facebook does not like that. Facebook is building an ecosystem to make people spend their life on Facebook, so they don’t want you to READ MORE

What Snapchat Earnings Call Transcripts Can Teach Us About Storytelling

We can try to make marketing sound complicated with all the SEO, SEM, CRO or CPC of the world, but at the end of the day, it’s about how you tell your brand story to prospects. The end. When it comes to storytelling, I like to look at different places like Hollywood movies, news media READ MORE

Content Marketing: 99% Of Content Creators Will Be Replaced (Soon)

Let’s get over it, it will become more and more complicated to capture and retain attention. In the information era, internet users are flooded by data, so they become more and more selective with the content that they consume. According to MarketingProfs, more than 2 million articles are published every single day on the web READ MORE

How To Use Neuromarketing To Increase Sales

Wouldn’t it be nice, if we could understand what happens in our brain when we decide to buy a product? That’s what neuromarketing is about. Neuromarketers define it as “the science of human decisions using neurometrics, biometrics and psychometrics.” It’s a field that is not a lot talked about in the marketing industry, yet it READ MORE

Being A Purple Cow Is Good, But Being A Giraffe Is Better

I was passively playing a YouTube video while browsing on the net, when something caught my attention: I heard “do not reinvent the wheel”. I paused the video and started thinking and questioning the validity of this popular saying for long minutes. I googled the origin of the word and found a definition from the READ MORE

How To Use The Weekend To Grow Your Business

No, I won’t advise here to work 48 hours on your weekend and not spend time with your family. Now that I’ve cleared the air, let’s get started. Who does not like the weekend? On Friday everybody is happy to get off work and go enjoy the weekend after a week of hard work. It’s READ MORE