LinkedIn Vs Twitter

Yesterday, we talked about newsletters and blogs and demonstrated why we think that newsletters are more effective for B2B marketing. Today, we’re talking about LinkedIn and Twitter. They’re both in the top 5 social media platform and very popular currently among business professionals. According to Statista, as of Q1 of 2018, Twitter recorded 336 million READ MORE

B2B Marketing Strategies Cup

With the kickoff of #worldcuprussia2018 we decided to do something similar for B2B marketing strategies. Who you got? Check the blog to see how it plays out. We’ll break down each platform’s pros and cons and determine a winner based on data. The first game is next Monday 6/18/2018: Infographics Vs Webinar. Follow this story READ MORE

Back To Basics: The DNA Of Facebook

Facebook was created in February 2004 as a social networking platform for Harvard students. The success of the platform allowed it to expand beyond educational institutions by September 2006 to anyone with a valid email address at least 13 years old. Mark Zuckerberg’s original intention was to create a website that can connect people around READ MORE

The Difference Between Content Marketing And Spam

In the book Get Content Get Customers, Joe Pulizzi talks about using the B.E.S.T. formula to do effective content marketing. Your content needs to be: Behavioral: your content should be designed with an implied or express call-to-action Essential: your content should provide insights and be actionable Strategic: your content should be symbiotic with your overall strategy Targeted: READ MORE

Facebook Scandal: 5 Key Lessons From Zuckerberg’s Face-Off With Congress

Photo Credit: AFP Mark Zuckerberg was heard by the Congress on 4/10/2018 to talk about the growing concern over data management in Facebook. This session comes after The Times reported that in 2014 contractors and employees of Cambridge Analytica used Facebook to build and sell psychological profiles of American voters. The founder and CEO of READ MORE

3 Facebook Organic Reach Hacks That We Learned From Lewis Howes

Unless you have been living under a rock, by now you know that organic reach is pretty much gone on Facebook. It gets worse when you post a link, oh no, Facebook does not like that. Facebook is building an ecosystem to make people spend their life on Facebook, so they don’t want you to READ MORE

What Snapchat Earnings Call Transcripts Can Teach Us About Storytelling

We can try to make marketing sound complicated with all the SEO, SEM, CRO or CPC of the world, but at the end of the day, it’s about how you tell your brand story to prospects. The end. When it comes to storytelling, I like to look at different places like Hollywood movies, news media READ MORE